If you hire the Corporate Action Hero, what is your return on investment? This is the question I always hope my new potential clients ask. I like to follow that with a question of my own,” Have you had speakers before?” Usually they respond that they had. “Was your audience engaged in the program and leave with new skills that would directly effect their performance? Did the speaker give you real techniques based in science, but filtered down to its core so that it can be put in action immediately? Your return on investment is peak performances from your team which directly effects the bottom line.”
If you boil down my long career to its core, it could easily be defined as: I put people into stressful situations and increase their performance levels to meet the challenge. This definition is applicable to every position I have held. Sometimes the person I put into stress was myself. More often, it was the team around me or the students I have trained.
The ROI I bring does not come from a spreadsheet. It comes from the place where the rubber meets the road, where things actually get done. Your ROI is measurable on your spreadsheet because it comes from the place that produces real results.
We live in fast changing times. All of the change your audience is confronted with causes vast amounts of stress. I deliver the tools to set that stress aside and reach peak performances and that is measurable.
I don't consider myself a “motivational speaker.” I consider myself a “solution speaker.” The “motivation” the audience receives is a byproduct of their faith in the techniques I deliver. They can see themselves achieving, because they see their peers achieving right in the room. They will enjoy the process of learning the skills, which directly effects content retention. Each technique is retained in the subconscious with powerful neural anchors that will increase professional and personal performance.
The ROI is both measurable and unmeasurable, as it will effect the bottom line, but the life changing results will go unmeasured. So, "what is my ROI?" Answer: RESULTS.